LYRA GROWTH PARTNERS INC.

Lyra Growth Partners is a Vancouver-based investment firm providing capital and brand-savvy coaching to help emerging consumer brands accelerate growth. Founded in 2015, the company supports visionary entrepreneurs, focusing on health and wellness, plant-based products, personal care, food & beverage, lifestyle, and beauty brands. The team is comprised of founders, operators, and investors. Charles Chang, the founder of Vega, created an iconic lifestyle brand of clean, plant-based nutritional products and subsequently sold it to White Wave Foods for US$550 million cash, this led to the beginning of Lyra Growth Partners. The company invests in companies at the venture & growth stages and values a clear vision, a strong and principled team, an engaged fanbase, a differentiated & disruptive brand, and digital focus.