J'ASSURE MA CAUSE INC.

J'assure ma cause is a financing solution to support registered charities. It offers donors the opportunity to purchase life insurance to benefit the cause they care about. The donor takes out a life insurance policy and designates the organization of their choice as beneficiary. After the donor’s death, the benefit is paid to the cause that is dear to them, and the organization receives a sum of money whose value exceeds that of a simple cash donation. The program is available to residents of Quebec, Ontario and New Brunswick. J'assure ma cause automatically donates $125 to the recipient organization when a new donor is approved.