INITIATIVE MEDIA CANADA, INC./INITIATIVE MEDIA CANADA, INC.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, T-Mobile and more. Initiative is a media agency that provides services like Commerce, Communications Planning, Data and Technology, Digital Display, Market Research, Measurement and Analytics, Media, Media Buying, Media Planning, Mobile Media, Out-of-Home (OOH), Paid Search (SEM), Paid Social Media, Programmatic, Social Media, Strategy and Consulting.